‘Together, we can do amazing things’: the New Zealand brands taking on World Expo & More News Here

Defined by a ‘pulsating’ black façade, a big toka (boulder) from Mount Tongariro, and its excellent restaurant Tiaki, the New Zealand pavilion at Expo 2020 advised the story of the sacred Whanganui River, recognised as a authorized individual in the Te Awa Tupua Act of 2017 – a world first. The core theme of kaitiakitanga or ‘Care for People and Place’ was represented by an immersive storytelling expertise that developed: ‘I’m nature…studying…open-minded…an answer…Aotearoa’.

Pandemic-delayed World Expo 2020 hosted 24 million guests from October 1, 2021, to March 31, 2022. On a 438-hectare website on the outskirts of Dubai, teaming with speaking robots and 3D avatars, New Zealand harnessed know-how to rejoice our deep connection and duty to the pure world. Conveyed by digital water particles and 9 metres of falling water in a river room, the Kiwi pavilion’s 1.24 million guests took away a message: “We innovate to care for people and place.”

Joining greater than 30,000 companies from 192 collaborating nations, 70 Kiwi corporations travelled to Dubai to assist New Zealand’s message of ‘Care for People and Place’ and promote their brands in the Middle East. One of those, main mānuka honey model Comvita, additionally sponsored New Zealand at Expo.

Comvita’s objective for Expo was to reconnect with the world after a interval of isolation throughout the pandemic, says its CEO David Banfield. “As an organisation with the core value of kaitiakitanga, we were aligned with New Zealand’s theme of ‘Care for People and Place’ and so we felt it was important that we were present, as a key sponsor and to showcase our natural health and wellness products to the world.”

The international market chief in mānuka honey and bee merchandise, with a group of greater than 500 employees worldwide, Comvita is planting greater than two million native timber every year in keeping with their ambition to grow to be carbon impartial by 2025. This message for Expo 2020 coincided with Comvita’s UAE market launch.

“By leveraging our presence at Expo, we gained significant traction in the market, with consumers and also with our newly-formed business relationships,” says Banfield. Comvita hosted two occasions at New Zealand’s Expo pavilion, launched a multisensory honey-tasting expertise at three-week meals competition Taste New Zealand, and Tiaki restaurant showcased its mānuka merchandise in a number of dishes and on its menu.

Les Mills performed reside courses at Expo all through the six-month occasion.

“More than 3,800 people got to experience a live Les Mills workout [at Expo] on March 5, with thousands more joining via livestream. It was our first live event since the pandemic,” says CEO of Les Mills Middle East, India and Africa, Glen Stollery. “Our ambition at Les Mills is to become one of the world’s top 10 fitness brands and so, to showcase our classes on a world stage is really important.”

The success of Expo’s reside exercise paved the means for comparable Les Mills occasions in the months forward, in London, Paris and Melbourne, however the iconic Kiwi model generally flies below the radar, Stollery says: “International consumers can be doing a Les Mills workout in a gym and not know it. To have thousands of people experience our workouts first-hand at an event the size and scale of Expo was incredible.”

Les Mills additionally used the New Zealandpavilion to community and showcase digital merchandise, equivalent to LES MILLS+, an at-home exercise expertise, experiential digital courses, and BODYCOMBAT VR teaching by way of headset.

Starting her new position as international common supervisor of animal administration with Gallagher throughout New Zealand’s Covid-19 lockdown meant Expo was the first time Lisbeth Jacobs had a chance to community with business consultants in-person. Jacobs spoke at Expo 2020’s Food, Agriculture and Livelihoods Week in February. An modern farm options supplier, Gallagher was additionally a New Zealand at Expo sponsor.

“What I learned is that we’re on the right track,” Jacobs says of Expo. “That the future of farming is connected and in an industry that has historically been hardware and labour-based, farmers need help to turn an overwhelming amount of data and global change into understanding and insights.

“It felt nice to showcase how Kiwi agricultural companies are innovating and creating options to international points, and to point out key business gamers at Expo how that interprets to farms round the world.”

To prepare businesses for Expo, New Zealand Trade & Enterprise conducted a free Expo Business Leverage Programme to fast-track exporter learning about the Middle East, Africa and South Asia regions and to encourage and support companies established there to diversify and expand. Amongst other countries, UAE government officials were networking at Expo every day. More than 300 business introductions were made under this initiative, says Kevin McKenna, NZTE Consul-General and Trade Commissioner.

Expo 2020 was a once-in-a-lifetime experience for these companies, McKenna says. “We have a superb fame internationally, particularly in a rustic equivalent to the UAE, our eleventh largest two-way commerce accomplice. We must maintain constructing on the momentum now and proceed to develop consciousness of New Zealand’s strengths and capabilities in F&B, agri-tech, healthcare, fintech and sustainability.”

To develop the theme and concept of the New Zealand pavilion at Expo, New Zealand Trade & Enterprise (NZTE) partnered with Whanganui iwi and its governing entity Ngā Tāngata Tiaki.

Find out more about New Zealand’s participation at Expo 2020 Dubai here New Zealand at Expo 2020 Dubai – Care for People and Place or view the NZ Pavilion virtually here nzpavilionvirtualtour.co.nz.

Click here for the full list of New Zealand at Expo 2020 sponsors https://www.nzatexpo.govt.nz/carecollective.

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