The German vogue retailer, Tom Tailor, lately introduced that it has tapped Newstore, a mobile-first omnichannel cloud platform for manufacturers to exchange its present native app expertise. The informal vogue and life-style model will now supply a premium cellular purchasing expertise designed to improve buyer engagement and drive sales.
Tom Tailor’s total catalogue is accessible on the app, which provides prospects a magazine-like purchasing expertise through its interactive, and intuitive UX. Tom Tailor prospects in Germany can now obtain the app on each iOS and Android, and the model will roll it out to extra markets quickly.
The German vogue retailer, Tom Tailor, lately introduced that it has tapped Newstore, a US-based mobile-first omnichannel cloud platform for manufacturers to exchange its present native app expertise. The informal vogue and life-style model will now supply a premium cellular purchasing expertise designed to improve buyer engagement and drive sales.
“Mobile sales are a key business driver for Tom Tailor, but to truly capitalise on this channel we had to upgrade our consumer app. We chose Newstore because its solution is simply better than anything we’ve seen. Our new app puts the experience of a flagship store in our customers’ hands,” mentioned Hendrik Reuter, director of e-commerce and shopper engagement, Tom Tailor.
Through Newstore Studio, the app content material administration system, Tom Tailor may have all of the instruments it wants to keep a fashionable and fascinating app. Newstore shopper apps have been confirmed to improve engagement by 2.5x and drive conversion charges 7x greater than a conventional web site. Additionally, as a result of Newstore seamlessly integrates with Scayle, Tom Tailor’s e-commerce platform, it is going to be simpler to maintain the app up-to-date and supply correct, real-time product and stock info.
“Consumers are more mobile-minded than ever, so brands like Tom Tailor have to think beyond traditional ecommerce and brick-and-mortar,” mentioned Stephan Schambach, founder and CEO, Newstore.
Fibre2Fashion News Desk (HO)