PASSION PROJECT VS FULL-TIME JOB
But even for those who choose not to share the more intimate struggles of their life, home owners say their Instagram accounts are just as much an expression of their identity.
The owner of @micasa_fucasa, who only wanted to be known as Carolyn, started her account to craft her identity as a home owner after she decided to settle down in Singapore. She became a Singapore citizen a few years ago.
Carolyn’s four-room flat in Queenstown is, according to her Instagram bio, “inspired by mid-century modern with a dash of Singaporean pragmatism”.
The 42-year-old product specialist at a digital media company who lives alone wasn’t always as “house proud” as she is now, she said.
“I definitely like to stay home now way more than before. I also think it is because I probably made the place to my liking and I’m really comfortable with it. I do enjoy being in it versus wanting to be out all the time,” she added.
“There is thought put into the placement of things. And in the last two years ever since I moved in, there’s also more thought put into the things I want to acquire. I’m definitely more selective.”
Carolyn applies the same selectiveness to managing her account. Her eclectic home has attracted one brand that worked with her on a sponsored post for linen bedsheets, a YouTube feature for local media outlet Stacked Homes and a few companies that wanted to potentially use her home for photoshoots.
Still, she is mindful about not “posting for the sake of posting”.
“I post when I feel like it. This is still a passion project for me; I didn’t want to feel like after a certain threshold, like 1,000 followers, that I needed to make this into a more regular thing. I suppose I could, but right now, how I approach it in my own way suits me at the moment,” she said.
And right now, it is “fun”. After all, despite her lack of interior design background, Carolyn found herself willingly helping someone to style their home.
When first approached about her fee for styling, she told the person that she did not have one as she had no experience with interior design, but she was willing to help if she could.
“Long story short, I ended up helping her by giving advice. And I was pointing out to her a couple of options about changing up some of the furniture pieces,” she recounted.
“In the end, over a couple of months, she did it bit by bit. And then she showed me the end result of that, and she said she was very happy and very thankful for the advice. So that was fun.”
Meet the new generation of home owners exploring their identity, ideas of home via Instagram & Latest News Update
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