Livestock Marketing Association’s Cattle Marketing Hall of Fame Class of 2022 included Jim Santomaso who, with his wife, Becky, owns Sterling (Colorado)Livestock Commission. Santomaso and Robert (Bob) Rodenberger, Col. Ralph Wills Wade, and the late Raymond Mark Winter were inducted on July 29 in Dodge City, Kan.
In the early 1970s, a teenage Jim Santomaso was working in the back pens of Sterling Livestock Commission with plans of becoming an auctioneer and marrying the owner’s daughter. On sale days, he would use a handheld recorder to tape owner Bud Van Berg, Wayne Cruse and Damon Koch selling cattle. Van Berg gave him a set of keys to the sale ring and at night, he would imitate the recordings using the microphone, teaching himself how to chant to an empty sale ring.
With the seasoned auctioneers selling in the background, Santomaso spent sale days unloading and sorting cattle and learning the business from the back pens forward. He eventually earned a spot behind the microphone. He and his high school sweetheart, Becky Van Berg married in 1973 and the couple raised their daughter, Jenny, and son, Jason, in the livestock auction business. As the lead auctioneer, Santomaso put many a mile on vehicles working the country and visiting cattle producers. By listening to them, he was better able to advise them how to best market their cattle.
Auctioneer M.H. Van Berg, who owned the Columbus Sales Pavilion in Columbus, Neb., purchased the existing Sterling Livestock Commission in 1958 from B.F. Hartway and Paul Dillehay. Bud Van Berg was sent to operate the newly acquired auction barn. He was involved in leading the Colorado Livestock Auction Association and supporting the Sterling and Logan County communities through running the Logan County Junior Market Livestock Sale, which has since been named in his honor. Just last week, the Bud Van Berg Memorial 4-H and FFA Livestock Auction raised a new record of more than $880,000 plus more than $50,000 in add-ons.
In 1975, Van Berg made auctioneer Wayne Kruse a partner in the business. Kruse had worked for VanBerg for nearly 20 years after starting in the back pens setting posts and working his way up. When the company purchased Centennial Livestock Auction in Fort Collins in 1980, Wayne and Joyce Kruse relocated to manage it. The Van Bergs and Kruses also purchased Burlington Livestock Exchange around the same time, renaming it Burlington Livestock Commission Company, later selling it.
By the mid-1990s, Jim and Becky Santomaso were integral to the operations at Sterling Livestock Commission and Jim was named manager in 2002. Van Berg passed away in 2005 and Jim and Becky became owners. Kruse said the Santomasos have worked hard to build their business and to build and support their community.
“They’re just good people, that’s all there is to it,” Kruse said. “I can remember years ago I told Jim, ‘if you’re going to be involved in something, be involved 100% and all the way.’ He’s done that and he’s done great.”
World Champion Auctioneer John Korrey is a regular on the block at Sterling Livestock, and said he’s known Jim and his family for over 50 years.
“I have the utmost respect for Jim and what he stands for,” Korrey said. “He’s a family man, a community leader, and a professional business leader who has donated his time to make our community better.”
Santomaso told The South Platte Sentinel in 2018 that cattle breeds and technology have changed, and trends have come and gone. What has stayed consistent, though, is fundamentally good cattle’s ability to efficiently turn feed into protein and the belief that everyone involved in the business ought to be treated like family.
Today, on any given sale day, Becky Santomaso and daughter Jenny Nelson work the office with Jenny’s daughter Rylyn, Jim and Jason sell cattle with Camille, Jason’s wife, on the block clerking. Jason and Camille’s son Dylan runs the pens in the back, and their son Hunter runs the load out and sells weigh cows at the end of the sale, learning the craft. Jenny’s son Austin can also be found in the back pens when he’s not delivering UPS packages and Becky’s sister Deanie Van Berg and her sisters Debbie Japp and Cindy Pilkerton keep the café operating smoothly.
Jason Santomaso said his grandfather Van Berg instilled honesty and a willingness to help anyone who needs it in his family and those around him. Jim Santomaso, Jason said, amplifies that message even more.
Just as Bud VanBerg showed him, Jim Santomaso dedicates a great deal of time and resources to the cattle industry and the local community. He has served on a number of committees for the Livestock Marketing Association, is a past president of the LMA, served two terms on the Colorado Beef Council and serves on the Colorado Cattlemen’s Association Board. The Santomaso family still runs the 4-H livestock sale and, were it not for an unexpected appendectomy, this year would have been the first sold by Jim’s grandson, Hunter. The Santomaso family was integral in hosting the state’s first two Meat In Day events and raising an impressive amount of donations to support local families.
Santomaso inducted into the Cattle Marketing Hall of Fame & Latest News Update
Santomaso inducted into the Cattle Marketing Hall of Fame & More Live News
All this news that I have made and shared for you people, you will like it very much and in it we keep bringing topics for you people like every time so that you keep getting news information like trending topics and you It is our goal to be able to get
all kinds of news without going through us so that we can reach you the latest and best news for free so that you can move ahead further by getting the information of that news together with you. Later on, we will continue
to give information about more today world news update types of latest news through posts on our website so that you always keep moving forward in that news and whatever kind of information will be there, it will definitely be conveyed to you people.
Santomaso inducted into the Cattle Marketing Hall of Fame & More News Today
All this news that I have brought up to you or will be the most different and best news that you people are not going to get anywhere, along with the information Trending News, Breaking News, Health News, Science News, Sports News, Entertainment News, Technology News, Business News, World News of this made available to all of you so that you are always connected with the news, stay ahead in the matter and keep getting today news all types of news for free till today so that you can get the news by getting it. Always take two steps forward
Credit Goes To News Website – This Original Content Owner News Website . This Is Not My Content So If You Want To Read Original Content You Can Follow Below Links