Although many of you may not realize it, the skating video games Y skateboarding still have a huge public. Although massive bets like that of Ubisoft and its Riders Republic have not managed to attract as many people as might be expected, there is a large part of players who are attracted to these sports. For this reason, the revival of the Skate saga, one of EA’s most classic IPs, was received with a enormous joyand today we know why will it be free.
Future Skate was announced as a game free to play with their corresponding microtransactions and a very powerful economic and digital culture, something that made more than one frown. Far from knowing the final result, since the game is still very young, the fact of transferring the saga to the field of free games is mainly due to the Generations Z Y Alpha Generation.
“One of the biggest growth ideas we have as a company is how we present ourselves to Gen Z and Gen Alpha gamers, how they connect socially, how they consume content. There has been a significant team focus on please these players“added EA at the last shareholders meeting.
Gen Z (comprising, according to geographers, 1995 to the mid-late 2000s) and Gen Alpha (early 2010s to 2020) gamers are very active users of games as a service, especially those with a component Social very deep. An economic vein that Electronic Arts does not hide and, therefore, “the culture of content creation It will be very present in the game.”
“We continue to see Gen Alpha and Gen Z turning to gaming as their primary form of entertainment, consuming more content than any generation From the past. They love to play with friends. They stay connected with the family. And they are creating content at all times,” advances the financial report. “When we assess how the concept is today, I think what has happened is that our ambitions They have continued to grow.”
An announcement last July that sounded strange within the Internet gossip. The news of a new Skate free to play she was curious, with Lots of doubts. Even so, EA is not unaware of the term, you just have to look at how well Apex Legends performs and how games as a service account for a large part of the company’s income.