Huione Life Insurance Plc, which received approval from the Ministry of Economy and Finance to operate a life insurance business, is scheduled to launch its operations along with its main product Happylife on August 8.
Talking about the prospects of, HappyLife, the DCEO, Liu Zhi Hao, said “It has the widest coverage age, ranging from one to 60 years old, with the most flexible coverage term, starting from three years to 15 years, with the coverage amount up to 450 percent, and considerable maturity benefit.”
“I have several years of experience in the insurance field and my area of expertise has been life insurance marketing.
He pointed out the potential for growth in the life insurance industry in the Kingdom. “As of now, there are 14 life insurance companies and in 2021, the total premium for Cambodia’s insurance industry reached $300 million while the share of life insurance was $170 million. The life insurance penetration rate is up to 1.1 percent, and the insurance density is only $18 per capita, which is far lower than the level of other countries in Southeast Asia.
He said the core of life insurance is people-oriented, and health and wealth are very indispensable for the people. While explaining the mission of the company, he said, “The core business of our company is product and service.”
Huione Life Insurance has also formed a strategic partnership with Panda Commercial Bank.
“I am glad that we have established a strategic partnership with Panda Commercial Bank Plc. I think the premise of cooperation is that the core business of both companies should match each other. We have a high tacit understanding with Panda Commercial Bank in the concept of digitalization and innovation. We will also provide full support to all the marketing activities of Panda Commercial Bank. “Ms. Liaw has more than 30 years of financial experience in Singapore and I have financial experience from China,” he said.
The company is also focusing attention on digitalization.
Another important focus of the company would be on humanistic care. “I require our team to think about what customers want and what their concerns are.”
“I often talk in a humorous way that each insurance policy is like a “marriage license” for us and our customers, and that we have a responsibility on our “other half.”
“I hope that health-related life insurance products of Huione Life can penetrate and comprehensively improve the health awareness of people.
- Tags: Huione Life Insurance Plc, Liu Zhi Hao