August 5, 2022
Do you want to know what a landing page is? Basically, it consists of a landing page. That is, if a user clicks on a link on a web page that redirects them to a website, they will arrive at this page. They have some differences with other types of web pages. For this reason, we will explain in detail what a landing page is, how they operate and how they can benefit your business.
What is a landing page?
In a nutshell, landing pages (known in Spanish as landing pages or landing pages) are traffic-receiving pages within a website.
These pages aim to convert potential visitors into prospects by offering a certain offer or information that is of interest to them.
In most cases, they have a simple development, with a calm appearance, with easy-to-digest content and simple information that explains the offer included.
Also, because their goal is conversion and retention, they include some elements such as forms, surveys, buttons, calls to action, among others.
In conclusion, these landing pages have a limited amount of visual elements to keep the focus on the information you want to offer. The idea is that they are informative, immersive and that they capture the interest of a visitor.
They seek to inform the user of the information they will get about their specific search and, with the help of valuable content and forms, generate some type of retention and possible conversion.
Main characteristics of a landing page
How can you prepare an effective landing page? Including some of these elements:
- Integration of clear, direct and convincing titles. This is the anchor that will attract potential clients. If a web page has a clear and compelling title, users are likely to be interested in what the web page says.
- Multiple calls to action (or CTA). Calls to action invite the user to perform some type of operation within the web page, such as clicking on a button, completing a survey or filling out a form.
- value content. Perhaps this is one of the most important points. Web pages, so that they can really capture the interest of users, must have valuable information that is of interest to users. If you answer specific questions from a search, they may be interested in the content of the landing page.
- simple design. It is the first impression that a user will have on a web page. Therefore, its design must be enveloping, clear in its message and with a simple layout, so as not to cause confusion in the reader.
- Forms and surveys. Finally, because conversion and retention are the ultimate goal of these pages, you should include a form or survey. In this way, the user’s information will be available, which will become a potential lead.
Differences with other types of pages
The ways on how to create landing pages are varied, but it should be noted that these pages have clear differences with other types of web pages. They do not behave in the same way as a home page or an online blog.
Therefore, we will also define other types of web pages to establish specific differences with landing pages:
- Homepage. This is the home page of a website. Unlike a landing page (which is concise, direct, clear), this one has a conglomeration of information. It is a point where almost all links on a website connect.
- Services page. They are more commercial-transactional court pages. The idea of them is to explain what services are offered and invite you to contact a brand or company.
- blog page. These are descriptive and informative websites on topics addressed by a company on its axis of work.
- Informative pages. Unlike the blog page, informational pages are points where brands introduce themselves and talk about themselves. In this segment are the “who we are” and “about us” pages.
Conclusions
Comparing the landing pages with other pages we see that the idea of these sites is that a user lands on a specific link and decides to offer their personal information. The objective of these is to generate a possible conversion, that users interact in some way with a brand.
Landing pages are essential in digital marketing because they offer a first contact with users. It is a formidable tool for conversion and building a strong customer community within a website.
These pages are usually included within a referral link, in a link within social networks or in advertisements. The idea is that it works as a presentation for new visitors and that, if the information they receive is of interest, they decide to stay within the website and explore other pages.
Finally, if a sales process has been completed, those visitors will leave their contact information in a form.
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