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The value of the industry influencers recorded at 13 thousand 800 million dollars, in 2021,
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Mexico is the third country in Latin America with the largest number of creators of social media content.
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30 percent of Mexicans have purchased an item as a direct result of seeing it advertised by a influencer.
The contents that are famous today are not the same as they were in the past. Among that are the influencerwho have become the most important figures in the world, as an example a teenage burn victim who has gone viral on TikTok for becoming a beauty content creator.
The influencers they have grown throughout the world to the point of becoming a very strong global industry. In that sense, the influencers Beauty salons have been gaining more and more followers on social media as people love to watch their posts and videos to learn new tips on makeup, hairstyles and different products. Before that taking advantage of its success on-linemany beauty influencer and influencers makeup companies have also launched beauty brands.
These figures that are dedicated to creating this type of content are called beauty influencers Y are people who promote beauty products to their followers on social networks, where several influencers beauty companies partner with big brands or launch their own product lines.
According to a report from Influencer Marketing Hubthis industry has a market value that has doubled since 2019, standing at around 13.8 billion US dollars.
Also, according to the macro-survey Statista Global Consumer Survey, 30 percent of the people interviewed in Mexico claimed to have bought an item as a direct result of seeing it advertised by a influencer or famous. This type of case is usually reflected in the recommendations of beauty influencers and the various products and brands that exist for makeup.
Teen burn victim becomes influencer
The story of a British teenager who was left with various burns on more than half of her body has become a influencer of beauty unexpected and viral on TikTok, inspiring her many new followers to follow their dreams.
The young woman, whose name is Aleema Ali, is 18 years old, and has amassed more than 780 thousand followers on the Chinese video appsix years after she caught fire while walking through her family’s kitchen with a flammable hair lice treatment.
Ali, who was 12 years old at the time, was left in a coma for five weeks after the fire. So that The doctors feared that the young woman would die due to the seriousness of her burns, but miraculously she managed to pull through.
The 18-year-old was left with severe burns to her face, leaving her with little self-confidence, so resorted to watching many beauty tutorials, with cosmetic tips and tricks that helped her feel more beautiful.
Subsequently, she decided to start her own beauty account on TikTok, which is currently one of the most famous social networks among young people and has more than a billion users.
@aleemaxali♬ original sound – Zolanski
The profile of the young woman has become a creative and unexpected outlet and is a source of makeup wisdom for hundreds of thousands of sycophantic fans. Over the years, she’s become a cosmetics connoisseur, and now she’s sharing that wisdom on TikTok.
In a recording she recently shared, it has been viewed nearly 50,000 times, and features Ali showing off the products she uses on her shiny black hair.
In this sense, social networks have become a safe space for many people to show themselves as they are, and many manage to monetize with this type of content.
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