Both universities introduced their intentions to swap conferences in separate statements on Thursday. The Pac-12 stated it was “extremely surprised and disappointed” by the transfer.
They can be becoming a member of a convention with the likes of the University of Michigan, Penn State and Ohio State, making a 16-member convention to rival the Southeastern Conference (SEC).
Less than a 12 months in the past, the same transfer shook the college soccer world when the Universities of Texas and Oklahoma accepted invites to join the SEC from the Big 12.
According to USC, the Big Ten voted to settle for each universities as members efficient August 2, 2024.
The shift has main implications for upcoming media rights agreements. USC says it would see out its present cope with the Pac-12 till it expires in 2024.
“Ultimately, the Big Ten is the best home for USC and Trojan athletics as we move into the new world of collegiate sports,” USC Athletic Director Mike Bohn stated in an announcement. “We also will benefit from the stability and strength of the conference; the athletic caliber of Big Ten institutions; the increased visibility, exposure, and resources the conference will bring our student-athletes and programs; and the ability to expand engagement with our passionate alumni nationwide.”
“Big Ten membership offers Bruins exciting new competitive opportunities and a broader national media platform for our student-athletes to compete and showcase their talents. Specifically, this move will enhance Name, Image and Likeness opportunities through greater exposure for our student-athletes and offer new partnerships with entities across the country,” stated UCLA Chancellor Gene Block and athletics director Martin Jarmond.
UCLA additionally highlighted “better television time slots for our road games” whereas acknowledging a rise in journey time to away video games.
The Big Ten issued an announcement saying it voted unanimously to settle for each universities after weighing their purposes to join.
“As the national leader in academics and athletics for over 126 years, the Big Ten Conference has historically evaluated its membership with the collective goal to forward the academic and athletic mission for student-athletes under the umbrella of higher education,” Commissioner Kevin Warren stated. “I am thankful for the collaborative efforts of our campus leadership, athletics directors and Council of Presidents and Chancellors who recognize the changing landscape of college athletics, methodically reviewed each request, and took appropriate action based on our consensus.”
In its assertion, the Pac-12 stated it would “continue to thrive” regardless of the departure of the 2 schools.
“We’ve long been known as the Conference of Champions, and we’re unwavering in our commitment to extend that title,” the Pac-12 Conference stated in an announcement. “We will continue to develop new and innovative programs that directly benefit our member institutions, and we look forward to partnering with current and potential members to pioneer the future of college athletics together.”
CNN’s Jacob Lev contributed to this report.
USC and UCLA to join Big Ten convention, shaking up college sports landscape & More Latest News Update
USC and UCLA to join Big Ten convention, shaking up college sports landscape & More Live News
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USC and UCLA to join Big Ten convention, shaking up college sports landscape & More News Today
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