Lidl the first retailer in Ireland to launch prevented ocean plastic packaging – The Irish Times & More News Here

Lidl grocery store group has change into the first retailer in Ireland to use prevented ocean plastic (Pop), a brand new type of recent meals packaging utilizing “ocean-bound plastic” — that might have in any other case ended up in marine environments.

The Pop has been recycled and reintroduced into its packaging of fish merchandise. Working with its Cork-based provider Keohane Seafoods, Lidl has moved 5 recent fish merchandise into this progressive packaging. A full rollout is due to be accomplished by the finish of July.

The initiative is a part of Lidl’s dedication to guarantee 50 per cent of packaging is made out of recycled supplies by 2025.

Lidl Ireland’s accountable sourcing supervisor Cáit Lynch mentioned: “We want to assure our customers that by shopping with us they are selecting responsibly sourced products while also helping to protect our oceans. From removing plastic pollution to protecting fish stocks, we’re committed to making a difference.”

Up to 90 per cent of plastic packaging reaching the ocean, enters from coastlines in growing areas similar to southeast Asia. This recycling, she added, would stop nearly 19 tonnes of plastic from getting into the ocean per 12 months — equal to nearly 750,000 plastic water bottles.

In addition to clear environmental advantages, the use of Pop additionally has societal advantages, she famous. “The collection of these bottles equates to approximately a year’s worth of well-paid work for an average bottle collector in predominantly poor coastal regions across southeast Asia.”

Salmon traces

Lidl can also be set to change into the first retailer in Ireland to carry merchandise with the GGN label. The client label will function on seven Keohane Seafoods recent salmon traces — it stands for licensed, accountable farming and transparency, and affords shoppers constant and related assurance about the accountable farming of those merchandise.

Products bearing the label come from farms with manufacturing processes which might be independently licensed and verified as being produced in line with accountable farming practices protecting meals security; environmental sustainability, animal welfare, traceability, and employee wellbeing.

Accompanying the emblem on product packaging is a novel 13-digit identification quantity that may be entered into the GGN label portal to hint the origins of the product.

“The addition of the GGN label onto these fresh fish products for the first time in Ireland is also an important step in offering enhanced product transparency to our customers,” mentioned Lidl Ireland senior purchaser Anna Ferguson.

Since starting its partnership with Lidl greater than 11 years in the past, Keohane Seafoods has change into one among Ireland’s largest high quality seafood processors and now employs a workforce of greater than 220 workers. It signed a €20 million cope with Lidl earlier this 12 months.

An Investment in new packaging equipment in 2021 made it attainable to cut back the measurement of 11 of Lidl’s own-brand recent fish trays, whereas the weight of the trays has been lowered by 21 per cent, thereby eradicating 28 tonnes of plastic from Lidl’s provide chain yearly.

Keohane Seafoods managing director Colman Keohane added: “All our seafood is sourced from responsibly managed fisheries and farms. And with the support from the team at Lidl through our involvement in the Lidl supplier engagement programme, we have been actively innovating to reduce the environmental impact of the range from reducing pack sizes to now launching ocean-bound plastic packaging.”

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