Bud Light Canada Launches 'Bud Light Camp' in Celebration of Pride & More News Here

“Bud Light believes that everything is more fun when everyone brings their own unique energy,” stated Mike D’Agostini, Senior Marketing Director, Bud Light Canada. “It’s our brand’s mission to leave no one out and celebrate individuals being their most authentic selves. Through Bud Light Camp, we are championing LGBTQIA2S+ community members and allies to live their truth, leaving only one question – whatever camp you’re in, you in?”

The time period “CAMP” means, “deliberately exaggerated and theatrical behavior or style,” making it a becoming theme for a Pride-centric grownup camp, targeted on making an inclusive surroundings full of self-expression for all attendees. Bud Light selected “CAMP” because the theme to create an expertise that emulates that precise definition, creating enjoyable for everybody with over-the-top occasions that thrive on nostalgia and constructing a way of group by bringing a singular power to camp.

Bud Light Camp can be a weekend full of CAMP-themed actions that remember the LGBTQIA2S+ group and its allies, hosted by the enduring Queen of the North herself, Brooke Lynn Hytes, as the last word Camp Director. Additionally, a full forged of well-known influencers from throughout the nation will tackle the position of Camp Counsellors, hand-selected based mostly on their expertise, stellar status, and experience in the house. From drag brunches and lip-sync consultations, to an all-day seashore social gathering, Bud Light Camp is assured to be an unforgettable expertise.

“Bud Light Camp is creating an inclusive and fun environment for LGBTQIA2S+ community members and allies to come together without judgment to celebrate being who they are, and I am honoured to champion this incredibly important initiative as Camp Director,” stated Brooke Lynn Hytes, Canadian Drag Queen. “It’s so important to celebrate our authentic selves, in a safe environment, especially for those individuals who might have struggled with their own self-acceptance at times. I am proud to help bring this unique and engaging experience to life for members of my community this summer and I can’t wait to make this an unforgettable Pride experience!”

With a restricted quantity of spots open for the Bud Light Camp weekend, Canadians 19 years of age or older could have the chance to hitch the enjoyable by coming into the Bud Light Camp giveaway. Beginning May 17th, 2022, Canadians can go to the web site www.budlight.ca/pleasure to enter for an opportunity to win a pair of tickets to attend. Contest closes at 11:59 p.m. ET on May twenty seventh, 2022.

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Bud Light Camp guarantees to deliver the enjoyable, with all kinds of “CAMP” actions, together with:

  • Art Attack: Head to the archery vary to intention for paint-filled balloons to brighten your canvas & create an summary artwork piece
  • Fly Your Flag: Fly the flag that greatest represents you whereas ziplining 
  • Open Closet: A studio open to campers to work on their seems to be for camp actions 
  • Pink Flamingo Croquet: Croquet however make it CAMP! 
  • The ‘Tude Beach: All-day seashore social gathering
  • Bud Light Disco Ball: Best social gathering of the weekend with a stay DJ and epic dance runway
  • Rainbow Games: Friendly competitors that includes actions which are all in regards to the CAMP spirit 
  • Cheer Bootcamp: Learn a choreographed routine to assist your workforce throughout Rainbow Games 
  • Karaoke Battle: Campers take the stage for a karaoke/lip sync battle to cap off the weekend
  • Polar Bear Dip: A uniquely Canadian custom of leaping in the lake in the early morning hours
  • Sun Salutations Yoga: Start the day with an elective outside yoga class

In addition to activating Bud Light Camp, the model can be concerned in Pride celebrations throughout the nation, internet hosting pop-up activations in each Toronto and Vancouver, and collaborating in the Toronto Pride parade. To additional the celebrations, Bud Light can be releasing limited-edition pronoun-inspired Pride cans, out there throughout Canada beginning in June, whereas provides final. This yr, Bud Light is celebrating the distinctive gender identities of Canadians by their new can design, encouraging these of authorized consuming age to ask, respect and have fun everybody’s pronouns.

For over 20 years, Bud Light has been supporting Pride in Canada and this yr the model is offering a complete of $100,000 to varied organizations supporting the LGBTQIA2S+ group to additional its ongoing assist throughout Canada, together with:

For extra data on Bud Light Camp, our regional group companions and our limited-edition Pride pronoun cans, go to www.budlight.ca/pleasure, and be a part of the dialog on Instagram and Twitter with the hashtag #YouIn.

About Bud Light Canada

As a social, co-ed beer, Bud Light Canada has actively prioritized inclusivity as an integral part of branded initiatives. Bud Light has been a proud supporter of pleasure in Canada for over 20 years, launching a collection of campaigns that amplify the voices and skills of the LGBTQIA2S+ group, and offering a complete of $100,000 to varied organizations supporting the LGBTQIA2S+ group throughout Canada. Most just lately, it labored with Women in Music Canada to host panels and workshops to drive significant dialog round imbalances in the music trade. During the 2019 pageant season, the model partnered with Intersessions, a program aimed to place a highlight on the gender, class and race disparity in digital music. Through the partnership, Bud Light Canada ran instructional workshops on the enterprise of music and technical DJ expertise geared to assist girls, LGBTQIA2S+ and POC. Utilizing the model’s sponsorship of Tomorrowland, Bud Light gave stage time to native Toronto DJ ME TIME as one of solely 2 WOC on a lineup of 700+ DJs. 

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SOURCE Bud Light Canada

For additional data: Veronica Bart, Communications Manager, Labatt Breweries of Canada, [email protected], 647-926-5028; Rachael Montgomery, Senior Account Manager, Veritas Communications, [email protected], 416-803-8302

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