New Italian Wine and Specialty Food Shop Opens in Healdsburg & More News Here

Ciao Bruto — an Italian phrase that interprets to “Hello, Ugly!” — could also be an unconventional title for a wine store, however this new Healdsburg boutique is something however typical.

Opened simply off the plaza in late May, Ciao Bruto doesn’t provide a single wine from Sonoma County and even California. Instead, it spotlights natural and biodynamic wines from northern Italy’s Piedmont area. The store additionally gives artisanal Italian specialty merchandise, akin to pasta, tinned seafood, and condiments.

The retailer’s title will not be meant as an insult, explains Ciao Bruto co-owner Thomas DeBaise, however quite a tribute to the unapologetic rusticity of the Italian wines he loves.

“When you drink Italian wine it’s the exact opposite of French wine,” he says. “French wine is constant layers of refinement, but even with the most refined Italian wines, there’s always a hard edge. That’s the most charming part.”

Located subsequent door to the Idlewild Wines tasting room, which specializes in California wines made with northern Italian grape varieties, Ciao Bruto is co-owned by Idlewild winemaker Sam Bilbro, together with DeBiase, who serves because the vineyard’s head of operations, and Courtney Humiston, Idlewild’s hospitality director and the previous wine director at Petit Crenn in San Francisco.

The concept for Ciao Bruto grew from the trio’s deep appreciation for Italian wines and the enthusiastic demand for Idlewild’s Sunday instructional tastings, which characteristic Italian choices that encourage Bilbro’s personal winemaking. When the area subsequent to the tasting room occurred to come back up for lease, it appeared like a nudge from destiny, says DeBiase.

“This was something we were dreaming about doing for years before it actually happened,” he says. “We didn’t know if the shop was going to be here in Healdsburg or maybe in San Francisco, but it ended up being literally right next door.”

The store at the moment carries about 250 wines and plans to double its choices in the subsequent couple of months. All choices are natural or biodynamic, primarily made in small portions by winemakers who additionally develop their very own grapes. Piedmont is the shop’s predominant focus, however consumers may also discover choices from different Italian areas like Sicily, in addition to hard-to-find Champagnes from France.

“Even though there are a lot of wineries here in Healdsburg, and we’re one of them at Idlewild, it’s kind of a wine desert,” says DeBiase. “If you want a bottle of Champagne, where do you go? You have to drive 15 miles minimum, or you go to Safeway and get whatever’s there. And for a lot of the food products, you have to go to San Francisco to get them. So there was a thirst for this and we wanted to fill the space.”

Ciao Bruto additionally brings in Italian artisanal meals merchandise grown and crafted on the identical estates that produce most of the retailer’s wines, together with Caravaglio capers, Il Censo pasta, and dried chickpeas from Paolo Bea. In the subsequent month or so, as soon as its new fridges arrive, the store will start providing grab-and-go Italian cheeses and cured meats.

While the shop at the moment operates solely as a retail enterprise, with no in-store tastings, DeBiase hopes to ultimately add wine courses, pop-up dinners, and tastings with visiting Italian winemakers.

Open 11 a.m.-6 p.m. day by day. 130 Plaza St., Healdsburg. 707-756-3918, ciaobruto.com

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