A premier lifestyle event carves a corner of Italy into the heart of Joburg & More News Here

Communications and repute administration agency The Allure Group (TAG) efficiently hosted a second instalment of an alternate lifestyle expertise dubbed THE SLOW LIFE on 23 April outdoors Johannesburg. This event supplied the 200-plus visitors who attended a world gastronomic expertise in an ambient setting, surrounded by family and friends.

The event was aptly themed, Afternoon in Puglia, and replicated the quaint, countryside Italian setting the place visitors loved multi-course, chef-prepared Italian dishes at an outsized desk.

Afternoon in Puglia is the underlying theme of THE SLOW LIFE, an alternate lifestyle expertise underpinned by an unhurried and relaxed lifestyle, momentarily detaching from the hustle and bustle of trendy dwelling, soaking in and appreciating life’s little pleasures and making time to understand what nature and life have to supply. This lifestyle idea was launched into the market by TAG, a Gauteng-based communications and repute administration agency.

Puglia (pronounced poo-li-ya) is also referred to as Apulia, a area in the southern half of Italy that varieties Italy’s “boot”. The area is famend as the birthplace of many distinctive Italian meals. It has additionally endeared itself to guests for its whitewashed hill cities, centuries-old farmland and a whole bunch of kilometres of pristine Mediterranean shoreline.

This calendar lifestyle event was hosted at Ground, The Venue in Muldersdrift on the outskirts of Johannesburg, and from 11am until 8pm, the 210 elites have been just about transported to Italian villas by way of the smorgasbord of Italian delicacies ready by a skilled chef. True to the Italian theme, Afternoon in Puglia additionally featured genuine Italian dishes and drinks equivalent to Peroni Nastro Azzoru,  Fatti’s & Moni’s Bellissimo Pasta and Cape Sangiovese.

Bonnke Shipalana, Founder and Group Chief Executive Officer of TAG, explains that the idea of THE SLOW LIFE serves two functions:“Firstly, it permits us to copy and produce worldwide experiences to our doorsteps at an reasonably priced worth and negates the must journey to those worldwide locations. This is why the selection of venue and the atmosphere is so central to those occasions. Equally essential, THE SLOW LIFE gives us with a chance to detach from the hurried lifestyle and revel in and savour the easy issues in life. The outbreak of Covid-19 has uncovered our mortality and demonstrated the frailty of life. With SLOW LIFE, we’re momentarily taking again our lives and liberating them from nervousness, uncertainty and chaos. 

“We remind ourselves of the importance of family and friends and we indulge in the good things that Mother Nature has in store for us. The SLOW LIFE is about delighting our culinary senses in an agreeable atmosphere where we savour good company, great conversations and companionship,” says Shipalana.

Shipalana says as a communications and repute administration company, TAG at all times strives to leverage out there communication platforms to creatively join manufacturers with their target market.

“The partnerships we have secured with household brands such as the Mail & Guardian, L’Omarins, and Valpre Spring Water makes it possible to offer memorable international experiences at an affordable price. The next edition of this event will be hosted in August.  Mother Theresa captured the spirit of SLOW LIFE best when she said: ‘If you want to bring happiness to the whole world, go home and love your family.’ Till we meet next time,” Shipalana concludes.

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