The holiday break was kind to Pizza Hut, which saw a nearly 30% increase in visits during the last week of December (week-over-week) and a 15.3% increase in visits the first week of January (week-over-week). after year) , according to new data from Placer.ai.
This data contrasts with the general trend in the restaurant industry, which showed a 4.2% decline in traffic year-over-year in the fourth quarter. according to data from Revenue Management Solutions.
There are several factors working in Pizza Hut’s favor of late. To learn more about them, we turn to Alicia Kelso.