The latest integration enables leading banks to provide actionable information to their SMB customers and improve their access to capital.

SMEs have long been accepted as the engines of economic growth and development, but are sometimes neglected. We believe that fintech innovation can dramatically reshape the success of SMEs”

— Dmitry Norenko, CEO of upSWOT

CHARLOTTE, NC, USA, Jan. 16, 2023 /EINPresswire.com/ — When small business owners enable secure access to their financial data through open banking, it opens the door to a whole in expansion of financial experiences designed to help you understand and manage your money. A good example is the expansion of access to specialized loan products. Another is a better financial understanding of your business.

Bringing this to life is the Mastercard-upSWOT partnership. The partnership will expand the upSWOT platform by adding enhanced data and information for small businesses, enabled by Mastercard’s open banking platform, with services provided by its subsidiary, Finicity. Adding open banking capabilities to the upSWOT platform enables small business customers to connect proprietary financial data to 200 API-enabled applications, including popular business applications for accounting, ERP, payroll, e-commerce, CRM, marketing, and POS. . The results are an expanded set of services that small businesses have access to, as well as deeper insights to make better business decisions. upSWOT and Mastercard will promote the joint solution to their customers and US banks in particular. Through this association, the companies will be able to offer SMEs a more fluid and efficient way of managing their businesses, taking advantage of the strength of both companies.

“𝘚𝘮𝘢𝘭𝘭 𝘮𝘦𝘥𝘪𝘶𝘮 𝘦𝘯𝘵𝘦𝘳𝘱𝘳𝘪𝘴𝘦𝘴 𝘩𝘢𝘷𝘦 𝘭𝘰𝘯𝘨 𝘣𝘦𝘦𝘯 𝘢𝘤𝘤𝘦𝘱𝘵𝘦𝘥 𝘵𝘩𝘦 𝘦𝘯𝘨𝘪𝘯𝘦𝘴 𝘰𝘧 𝘦𝘤𝘰𝘯𝘰𝘮𝘪𝘤 𝘨𝘳𝘰𝘸𝘵𝘩 𝘢𝘯𝘥 𝘣𝘶𝘵 𝘢𝘵 𝘵𝘪𝘮𝘦𝘴 𝘢𝘳𝘦. “𝘉𝘺 𝘵𝘦𝘤𝘩𝘯𝘰𝘭𝘰𝘨𝘪𝘦𝘴 𝘰𝘧 𝘣𝘰𝘵𝘩 𝘤𝘰𝘮𝘱𝘢𝘯𝘪𝘦𝘴, 𝘸𝘦 𝘸𝘪𝘭𝘭 𝘩𝘦𝘭𝘱 𝘱𝘳𝘰𝘷𝘪𝘥𝘦 𝘴𝘰𝘭𝘶𝘵𝘪𝘰𝘯𝘴 𝘧𝘰𝘳 𝘴𝘮𝘢𝘭𝘭 𝘵𝘰 𝘮𝘢𝘬𝘦 𝘣𝘦𝘵𝘵𝘦𝘳 𝘥𝘦𝘤𝘪𝘴𝘪𝘰𝘯𝘴 𝘢𝘯𝘥 𝘨𝘳𝘰𝘸 𝘰𝘳𝘨𝘢𝘯𝘪𝘻𝘢𝘵𝘪𝘰𝘯, 𝘳𝘢𝘵𝘩𝘦𝘳 𝘵𝘩𝘢𝘯 𝘫𝘶𝘴𝘵 𝘴𝘢𝘧𝘦 𝘩𝘢𝘳𝘣𝘰𝘳 𝘧𝘰𝘳 𝘴𝘵𝘰𝘳𝘪𝘯𝘨 𝘮𝘰𝘯𝘦𝘺 𝘮𝘰𝘯𝘦𝘺 𝘰𝘳 𝘰𝘳 𝘭𝘰𝘢𝘯𝘴 𝘭𝘰𝘢𝘯𝘴 𝘭𝘰𝘢𝘯𝘴 𝘭𝘰𝘢𝘯𝘴 𝘭𝘰𝘢𝘯𝘴 𝘭𝘰𝘢𝘯𝘴 𝘭𝘰𝘢𝘯𝘴 𝘭𝘰𝘢𝘯𝘴 𝘭𝘰𝘢𝘯𝘴 𝘭𝘰𝘢𝘯𝘴 𝘭𝘰𝘢𝘯𝘴 𝘭𝘰𝘢𝘯𝘴 𝘭𝘰𝘢𝘯𝘴 𝘭𝘰𝘢𝘯𝘴 𝘭𝘰𝘢𝘯𝘴 𝘭𝘰𝘢𝘯𝘴 𝘭𝘰𝘢𝘯𝘴 𝘭𝘰𝘢𝘯𝘴 𝘭𝘰𝘢𝘯𝘴 𝘭𝘰𝘢𝘯𝘴 𝘭𝘰𝘢𝘯𝘴 𝘭𝘰𝘢𝘯𝘴 𝘭𝘰𝘢𝘯𝘴 𝘭𝘰𝘢𝘯𝘴 𝘭𝘰𝘢𝘯𝘴 𝘰𝘳 𝘰𝘳 𝘰𝘳 𝘰𝘳 𝘰𝘳 𝘭𝘰𝘢𝘯𝘴 𝘭𝘰𝘢𝘯𝘴 𝘭𝘰𝘢𝘯𝘴 𝘭𝘰𝘢𝘯𝘴.

Delivered by this partnership, the combined solution will help financial institution clients achieve better loan and business management results for their SME clients through the delivery of timely actionable information such as cash flow forecasts and offers. relevant financial statements at the right time in an SME customer journey. . New features include:

𝐂𝐫𝐞𝐝𝐢𝐭 𝐛𝐨𝐨𝐬𝐭: Allows businesses to share data with credit bureaus, which then increase your credit score accordingly. Current market offers are designed only to increase a credit score, not cause it to decrease.

𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬: Analyzes multiple application data streams to generate specific actions that the company can take to improve its operations and profitability. Businesses will also have access to associated real-time analytics.

𝐂𝐚𝐬𝐡 𝐟𝐥𝐨𝐰 𝐟𝐨𝐫𝐞𝐜𝐚𝐬𝐭𝐬: Provides businesses with the ability to view their expected cash inflows with sensitivity analysis and modeling to help them understand the impact of future financial changes.

Automatically post and classify business transactions from your bank to your accounting application.

𝐂𝐚𝐬𝐡 𝐦𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭: Gives businesses access to all their bank accounts at other financial institutions, aggregating all company invoices, receipts and subscriptions and providing notifications of upcoming amounts due.

Valuation and estimation of the market value. The results can also be compared with those of public companies.

Credit card: allows companies to access credit products adapted to their current needs.

𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐩𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞: Connects to POS and e-commerce applications and provides analytics and sales insights.

“𝘖𝘱𝘦𝘯 𝘪𝘴 𝘦𝘮𝘦𝘳𝘨𝘪𝘯𝘨 𝘢𝘴 𝘢 𝘱𝘰𝘸𝘦𝘳𝘧𝘶𝘭 𝘴𝘰𝘭𝘶𝘵𝘪𝘰𝘯 𝘧𝘶𝘦𝘭 𝘯𝘦𝘸 𝘢𝘯𝘥 𝘪𝘮𝘱𝘳𝘰𝘷𝘦𝘥 𝘧𝘪𝘯𝘢𝘯𝘤𝘪𝘢𝘭 𝘴𝘦𝘳𝘷𝘪𝘤𝘦𝘴 𝘴𝘮𝘢𝘭𝘭 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘰𝘸𝘯𝘦𝘳𝘴,” 𝘴𝘢𝘪𝘥 𝘈𝘯𝘥𝘺 𝘚𝘩𝘦𝘦𝘩𝘢𝘯, 𝘌𝘝𝘗, 𝘜.𝘚. 𝘖𝘱𝘦𝘯 𝘉𝘢𝘯𝘬𝘪𝘯𝘨 𝘢𝘵 𝘔𝘢𝘴𝘵𝘦𝘳𝘤𝘢𝘳𝘥. “𝘞𝘦 𝘦𝘹𝘤𝘪𝘵𝘦𝘥 𝘵𝘰 𝘱𝘢𝘳𝘵𝘯𝘦𝘳 𝘸𝘪𝘵𝘩 𝘶𝘱𝘚𝘞𝘖𝘛 𝘵𝘰 𝘪𝘵 𝘦𝘢𝘴𝘪𝘦𝘳 𝘧𝘰𝘳 𝘧𝘪𝘯𝘢𝘯𝘤𝘪𝘢𝘭 𝘪𝘯𝘴𝘵𝘪𝘵𝘶𝘵𝘪𝘰𝘯𝘴 𝘵𝘰 𝘵𝘩𝘦𝘪𝘳 𝘴𝘮𝘢𝘭𝘭 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳𝘴 𝘵𝘩𝘦 𝘵𝘰 𝘣𝘦𝘯𝘦𝘧𝘪𝘵 𝘵𝘩𝘦𝘪𝘳 𝘧𝘪𝘯𝘢𝘯𝘤𝘪𝘢𝘭 𝘥𝘢𝘵𝘢 𝘵𝘰 𝘮𝘢𝘬𝘦 𝘥𝘦𝘤𝘪𝘴𝘪𝘰𝘯𝘴, 𝘥𝘦𝘮𝘰𝘯𝘴𝘵𝘳𝘢𝘵𝘦 𝘵𝘩𝘦𝘪𝘳 𝘢𝘣𝘪𝘭𝘪𝘵𝘺 𝘢𝘣𝘪𝘭𝘪𝘵𝘺 𝘵𝘰 𝘮𝘢𝘯𝘢𝘨𝘦 𝘢 𝘢, 𝘢𝘯𝘥 𝘢𝘯𝘥 𝘵𝘩𝘦𝘪𝘳 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴𝘦𝘴 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴𝘦𝘴 𝘦𝘧𝘧𝘪𝘤𝘪𝘦𝘯𝘵𝘭𝘺 𝘦𝘧𝘧𝘪𝘤𝘪𝘦𝘯𝘵𝘭𝘺

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About upFODA

upSWOT is an integrated, white-label financial and business management platform designed to make any financial institution the source for small business health information and advice. upSWOT tools are designed to enhance a bank’s online and mobile banking with actionable insights, cash flow forecasts, business valuation, cash management, and credit score boosting features powered by data from over 200 commonly used SaaS applications. by owners to run small businesses.

upSWOT technology is used by more than 100 banks and fintechs like Standard Chartered, Mastercard, OnDeck, FSNB, Moven, Republic Bank, Old Missouri Bank, Sunwest Bank, LCF and dozens of others across multiple geographies, helping them improve their relationships with customers. business customers to serve.

For more information, visit https://upswot.com/

Nana Mardoyan
upFODA
+1 925-968-5900
email us here